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The Agency Margin Workbook
Four worksheets that show you exactly where your agency's money is going — and the three levers that move profit fastest.
What you'll discover inside:
- Worksheet 1: True gross margin per client — the 4-column calculation that reveals which clients are building your business and which are quietly eroding it
- Worksheet 2: Utilization audit — how to measure whether your team's hours are turning into revenue or disappearing into internal work and rework loops
- Worksheet 3: Client concentration risk — the simple calculation that shows whether one churn event would put you in financial stress
- The 3 margin levers with specific formulas: raise your floor (how firing one low-margin client can increase your profit), productize your best work, and eliminate the revision loop