Free Free Checklist
The Application Funnel Scorecard
Score your enrollment system across six stages and find the exact gap between applicants and paying clients.
What you'll discover inside:
- 6 stage-by-stage rubrics (scored 1–5) covering opt-in rate, application start, application completion, call booking, show rate, and enrollment rate — each with a specific benchmark and the tactic that separates a 3 from a 5
- The application framing that raises both start rate and applicant quality simultaneously — without changing the offer or the traffic source
- The show rate lever: how a structured pre-call communication sequence (confirmation, reminders, prep email) affects show rates — and the rubric for scoring where yours stands today
- How to find your lowest-scoring stage and why fixing that one stage has more leverage than optimizing everything else