Glossary
Sales Ops
What is Browser Automation?
Browser automation can help prepare repetitive web tasks, but it must be configured carefully around the relevant service's terms, account controls, and a team's review process.
For sales outreach, a rep-assisted approach keeps the person accountable for reviewing the context and choosing whether to take an action. Teams should not use automation to conceal activity or evade platform rules.
- •Use only with approved accounts and workflows
- •Keep actions visible to the responsible rep
- •Confirm platform policy and provider setup