Glossary

Sales Ops

What is Browser Automation?

Browser automation can help prepare repetitive web tasks, but it must be configured carefully around the relevant service's terms, account controls, and a team's review process.

For sales outreach, a rep-assisted approach keeps the person accountable for reviewing the context and choosing whether to take an action. Teams should not use automation to conceal activity or evade platform rules.

  • •Use only with approved accounts and workflows
  • •Keep actions visible to the responsible rep
  • •Confirm platform policy and provider setup

Related terms

From the blog

See browser automation in action

Agenis puts these concepts to work — an AI sales team that runs your outreach across every channel.